Starlight Profile

(Yep, it’s my real name.)

I created Craft Mary Jane to bring spirited ideals and innovative business perspectives to the thrilling industry of cannabis. I hope that by sharing insights from my background in startups and the technology industry, I can help cannabis entrepreneurs thrive.

A mix of innovative thinking, maverick leadership and startup nerd-ery, with a healthy dab of spirited swagger and technological whiz-bang, if Woody Harrelson, Richard Branson, Gertrude Stein and Andre 3000 had a love child, it would be me. (I know, it’s a crazy mix.)

I grew up in Southern Oregon before making my bones in the technology industry, and I’ve spent the last 10 years growing from web and software design, user experience, and customer research into a full-on maven of innovation.

I love the cannabis community and want to share what I know about creating a business that is magnetic and passionate to your customers so the future of cannabusiness grows bright for everyone.

I love laughing, being outside, animals, dance parties, wild road trips, Atlas Obscura, technological advancements and nerds of all kinds. You can always curry my favor with a killer curry at a hole-in-the-wall Indian joint and a ridiculous pun.

Through the articles, podcasts, videos, products, programs and live events offered from Craft Mary Jane, it is my goal to share essential insights from the posse of rock star leaders in cannabis and business.

I’m all about the future vision, and it’s an exciting time when something so volatile as a new market merges so beautifully with my passions of building tribes, innovating and the magic of cannabis. I’m so honored to share what I know to help my community grow.

Thank you for taking a moment to get to know me. I would love to return the favor. I would love to know what you’re working on, what you need help with, or what you want to learn. Maybe I can even help point you in the right direction. Shoot me a message, I’d love to hear from you.


headshotsmallProfessional Bio:

Starlight Mundy has spent the last 10 years in the startup and software technology industry, honing a wealth of talent to become a medium for customer understanding, brilliantly effective product design and launch, along with a reputation for being an innovator extraordinaire. She is an advisor, business coach and go to market strategist for entrepreneurs in and out of the cannabis industry, a lead mentor with Canopy San Diego and a member of the San Diego Women Grow Advisory Board. 

Hailed as the Cannabusiness Oracle by, Starlight is bringing her extensive experience in innovation research, strategic marketing, user experience and multimedia to cannabis. A potent mix of innovative thinking, maverick leadership, and startup nerd-ery, with a healthy dab of spirited swagger and technological whiz-bang have positioned her as a consultant, speaker, author, thought leader and trend-spotter in the cannabis industry. 

In 2014, she founded Craft Mary Jane to share in bringing collective momentum and vision to the legal cannabis industry, while sharing her expertise with the entrepreneurs of cannabusiness to ensure their success.